The challenges and needs experienced by women entrepreneurs change as their businesses evolve, so WEI has adopted a life-cycle approach to supporting women entrepreneurs.
Women entrepreneurs in the formal and informal economy are concentrated in the survival stage due to limitations imposed by family responsibilities, differential access to education, finance, markets, and business networks. As a result, they operate predominantly in low-value, consumer goods, and services sectors with limited potential or opportunities to grow and scale their businesses.
In addition, this integrative approach addresses the needs of special populations (e.g., immigrant, neuro-diverse, and youth entrepreneurs) and includes market segments such as ‘family businesses’ with a focus on the roles of women in family-owned businesses.
WEI’s CEO, network of specialists, and technical partners have worked extensively on competitiveness, business environment, legal and regulatory reforms across more than 75 developed, transition, and developing economies at national and sub-national levels over the past 30 years.
This combined knowledge, proven technical competencies, and extensive practical experience constitutes a strong foundation and sustains rigor in guiding the work of current WEI associates on women’s entrepreneurship, gender impact assessments, and advisory services designed to facilitate women’s entrepreneurship.